The B2B Handbook: A Guide to Achieving Success in Business-to-business Direct Marketing
Great value - A truly fantastic read for any B2B marketer, whether a complete beginner of an experienced professional. There are ideas from planning, to buying data, monitoring, measuring, creating ROI models and more. Very useful indeed (and for a couple of quid for a second hand copy on Amazon, well worth it!)
Great Read!!! - As well as having one of the longest titles of any book in its field, this is also the best book I have ever read on B2B Direct marketing. Although it is really targeted at someone new to B2B Direct Marketing, it should also prove interesting to the more experienced Driect Marketeer.