Business to Business Marketing

£37.60

An introductory book on B2B marketing - This book gives the reader some introduction into B2B marketing. It is suitable for undergraduates, or practitioners who need some basic ideas about business marketing.This book contains a few outdated examples and websites. Also the layout of this book is not very good. A new edition is required.

• Understanding Strategic Management
• B2B Brand Management: The Success Dimensions of Business Brands
• Exploring Corporate Strategy: Enhanced Media Edition: Text and Cases (Enhanced Media Text & Case)
• Advertising
• Strategic Brand Management: Building, Measuring, and Managing Brand Equity